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Wednesday, March 10, 2010
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The Wonders of the Unconventional Use of Twitter

Congratulations goes to @twspassionplay for their unconventional use of twitter. On Good Friday, Trinity Wall Street Church in New York City used Twitter to Tweet the story of Christ’s final hours between the hours of 12 pm. I spend a lot of time speaking and coaching small companies and non-profit organizations on the benefits of Social Media (including Twitter). I have encouraged them to be experimental to really THINK about their businesses and how Social Media can support their efforts…

Congratulations goes to @twspassionplay for their unconventional use of twitter. On Good Friday, Trinity Wall Street Church in New York City used Twitter to Tweet the story of Christ’s final hours between the hours of 12 pm. I spend a lot of time speaking and coaching small companies and non-profit organizations on the benefits of Social Media (including Twitter). I have encouraged them to be experimental to really THINK about their businesses and how Social Media can support their efforts… Sometime to a room of stares, sometime to a room of giggles (terminology like ‘tweeting’ makes many corporate types giggle like school girls), but mostly to a room of groans and sighs from over worked business owners who say “I can’t keep up with my email, let alone adding Facebook and Twitter to my pile!”

Yes, Social Media is ‘another’ tool to add to your box of business tricks. Yes, Social Media has a learning curve. And Yes, it will add to your ‘pile’ if that is the attitude and approach you bring to your every day work style. But if you are creative, if you are open minded, there are wonderful applications that can bring a new prespecitve to your work and add to your businesses’ profile and outreach efforts. The next time I am in New York, I am going to stop by Trinity Wall Street Church… their application was that powerful, that intriguing!

Think about the power generated from the simple idea of Tweeting this time honored and recognized story of Jesus’ last hours. The story was picked up by many media outlets including @andersoncooper: What would Jesus tweet? http://tinyurl.com/d6ktnu. Could your business or organization use a high profile media push? Then THINK, be cleaver in your approach, know how to use these new tools! Learn them now or catch up later!

I am intrigued at the application for historical societies, for theatres,  for towns, for cities, for inns and family businesses…. If you have a great idea or providing a # (event) from Twitter or are using Social Media in usual ways…Please let me know! I’ll be glas to pass along your ingenuity to my followers.
   
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What’s the 311MS on Thought Leaders?

At 311MS, we leverage our Thought Leader’s creative and innovative potential through facilitated sharing and personalized coaching. Our Thought Leaders are recognized professionals who excel in their business sector, exceed in meeting their client/customer needs, and understand the complexities of their field.

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Wikipedia definition:
Thought leader is a buzzword or article of jargon used to describe a futurist or person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights (thinklets)......This term can also be applied to an applied research Center of Excellence, or company - often a small business that integrates professional ethics with highly-effective leadership development.

Thank you to our newest Thought Leader, Bill Petersen, who helped us verbalize this overview.
   
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