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Wednesday, March 10, 2010
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Plowing Your Way Through An Economic Downturn

Judi Window -- Depending on your business, you can either hunker down for the winter or you can energize your brand, lower your rates, and plow your way through the down turn.


Depending on your business, you can either hunker down for the winter or you can energize your brand, lower your rates, and plow your way through the down turn. I think specifically of Chamber of Commerce. It is a great time for Chambers and other "associations" to boost membership by empathizing with their constituents, lowering their membership rates and event fees to help bring in new members and build brand loyalty. Associations are one of the best ways for businesses to lower their marketing costs through collaborating with a larger group of like mind businesses. Contact us at 311MS if you want to "Think Out Loud" about this topic.

Dave Chase wrote a great article about "How brands thrived during the Great Depression". I hope you enjoy.


   
  Thought Leaders
   
   
 
   
   
   
  Thought Leader

What’s the 311MS on Thought Leaders?

At 311MS, we leverage our Thought Leader’s creative and innovative potential through facilitated sharing and personalized coaching. Our Thought Leaders are recognized professionals who excel in their business sector, exceed in meeting their client/customer needs, and understand the complexities of their field.

Do you need more information about these people?
Would you like to use their services?
Contact Us to see how we can help connect you!

Wikipedia definition:
Thought leader is a buzzword or article of jargon used to describe a futurist or person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights (thinklets)......This term can also be applied to an applied research Center of Excellence, or company - often a small business that integrates professional ethics with highly-effective leadership development.

Thank you to our newest Thought Leader, Bill Petersen, who helped us verbalize this overview.

   
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